Last Friday evening, I was typing up a blog post about Thesis 2.0 when Ethan Andrews contacted me via my Linkedin page. I shrugged, added him as a contact and thought nothing of it. He sent me a message asking if I could check out his startup, Boxy. Intrigued, I checked it out and replied to his message asking him to tell me more because you all know I love startups.
Ethan Andrews is founder of Boxy - a startup based in Atlanta, Georgia with a very interesting concept. All they do is help you with your iOS devices and Macs. Then I thought to myself but what about AppleCare, which I've never owned myself but have heard in the past that it is like gods gift when your iOS or Mac breaks down. It is essential to get help from Apple employees for free without paying over the odds for replacement parts or brand new equipment.
I talked further with Andrews and asked him to pitch his startup to me to so I could investigate further into what Boxy did and why he created it.
"Boxy is a web app (soon to be iOS App) designed to bring tech help for all your Apple products. Using an iPhone, iPad, iPod Touch or a computer, users can ask any Apple related question and connect to an expert within minutes. boxy has available experts on the clock all day ready to supply users with the knowledge they need to solve all their apple questions."
Still pondering about how Boxy replaces Apple Care and Apple support, I asked him how he plans to revolutionise Apple support and customer support overall.
Through boxy, users will be able to connect with Experts via FaceTime or phone call for a personalized interaction. Students, parents, and even corporations will be able to rely on boxy to meet each of his/or her individual needs.
Andrews, 20, founded the company when his 24-year-old brother who is a graphic designer got the idea. He wanted on-demand support for his iOS device and came up with different scenarios where Boxy could be used.
From my perspective, I can see this startup going a long way. I have already had my iPhone 4 replaced because of over heating problems but prior to that incident, I looked everywhere on the internet for an answer - Apple forums (official and non-official) as well as tweeting about it until I finally called my Apple Store and got the problem taken care of under the manufactures 1 year guarantee. If only I had Boxy a few months ago.
I'd recommend you check them out, whether or not you have an iOS device by going to their website, following @boxyco on Twitter or liking their Facebook page. Given the fact that they may be small now - they are well on their way to building a resourceful community.